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American Eagle responds to backlash over Sydney Sweeney campaign in new statement: “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans.”
1447 upvotes, 321 comments. Yik Yak image post by popbase. "American Eagle responds to backlash over Sydney Sweeney campaign in new statement:

“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans.”"
upvote 1447 downvote

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Anonymous 7w

I feel like they had this written out before even releasing the ad 😭

upvote 2110 downvote
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Anonymous 7w

stop the cap, they would’ve just said “sydney sweeney WEARS great jeans” if that’s what they meant

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Anonymous 7w

Saying she has “great jeans” as a play on words for “great genes” works tho. It’s just saying she’s attractive, and that’s a common compliment for attractive people. There’s no eugenics here; just a play on words for marketing. This is all ridiculous. Release the Epstein files

upvote 478 downvote
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Anonymous 7w

Yall do realize that making this the huge deal that it has become has literally given AE more publicity and attention then they have had for the past 10+ years

upvote 105 downvote
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Anonymous 7w

their PR team is not winning 😭😭

upvote 52 downvote
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Anonymous 7w

bro how is that even a response that’s just like an extended part of the ad LMFAO.

upvote 52 downvote
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Anonymous 7w

I sont even think she’s hot or anything like that but anyone who thinks this is like American Eagle pushing eugenics or some shit might actually have suffered from a diy lobotomy

upvote 33 downvote
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Anonymous 7w

So do people simply not know what a pun is anymore?

upvote 32 downvote
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Anonymous 7w

If it was always about the jeans, why did they talk about genes? 🤔

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Anonymous 7w

By labeling certain genes as “great” you imply the existence of genes that are “not great”. So yes, it is eugenicist, not to mention sexist/misogynist by reducing women to their ability to produce offspring.

upvote 22 downvote
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Anonymous 7w

We're literally "it's not that deep bro lol" our way into fascism. I wonder how much longer until all of you pick your heads up and look around shocked. Or maybe this is what you wanted all along

upvote 17 downvote
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Anonymous 7w

She’s not even all that too 🥀

upvote 14 downvote
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Anonymous 7w

I just don’t understand how nobody involved thought “hey maybe we shouldn’t”

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Anonymous 7w

Yeah but the ads r weird as shit

upvote 12 downvote
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Anonymous 7w

Yall are so SOFT.

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Anonymous 7w

What a load of bs, be fucking fr

upvote 9 downvote
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Anonymous 7w

if ur upset over this go get a life 😛

upvote 9 downvote
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Anonymous 6w

God what has our country come to 😭😭

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Anonymous 7w

I never saw the controversy personally

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Anonymous 7w

you all are the exact same reason that trump won and people think liberals are gay

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🎉
Anonymous 7w

Okay but she does have great genes

upvote 7 downvote
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Anonymous 7w

It’s okay she bad

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Anonymous 6w
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Anonymous 7w

I like genuinely wonder how people think so surface level. Like do yall use your brains at all? Never wondered “this sounds a little weird” in the slightest?? And the jumping through the different hoops to make sense of this is so mind blowing, Especially in our current political environment. 🤦‍♀️ Stuff has to be spelt out for people now omg😭😭

upvote 6 downvote
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Anonymous 7w

I missed all the upvotes it seems. But guys, if u truly think this wasn’t about genes you literally have to retake highschool. For all of this the political climate is something all companies are aware of. This ad was the first of a trilogy of gene related ads from companies right after the passing of the BBB. The very obvious grifting right happening in the media as seen by many influencers and celebrities. The growth of verbalized facism in people (jubilee).

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Anonymous 7w

cool. where are the epstein files?

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Anonymous 7w

This is what people are talking about? Not our current presidents friendship with a sex trafficker?

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Anonymous 7w

Why are liberals upset at this ad 😭

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Anonymous 7w

Honestly, I feel like this response is very off putting. I agree that I think the ad was taken out of context but the least they could do is be like sorry for the confusion or something

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Anonymous 7w

Anyone who is genuinely bothered by American Eagles’ original wording is a very pathetic and strange person. Imagine wanting to virtual signal so bad that you complain over a completely innocent play on words

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Anonymous 7w

No it fucking isn’t ??? How does that make sense it’s literally a play on words

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Anonymous 7w

But why should we care about her story like how is that gonna convince us to buy the jeans? I’m confused about this on a marketing standpoint

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Anonymous 6w

Idec about the genes thing, her voice and mannerisms just appall me

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Anonymous 7w

You people are sissies

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Anonymous 7w

like people need to go touch grass and do something productive that’s not listening to bullshit on tik tok🤦‍♂️

upvote 4 downvote
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Anonymous 7w

I’ll translate she’s hot yall tweaking

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Anonymous 6w

Anyone actually upset by this should be laughed at.

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Anonymous 7w
post
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Anonymous 6w

Yall throwing around the term “eugenics” like yall know what it means. And ya obviously don’t. Please look shit up before trying to argue with thoughts out of your ass 😭

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Anonymous 6w

now they know damn well they lying

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Anonymous 7w

Y’all are some pussies

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Anonymous 7w

this was so stupid. are we seriously going to say this is “n@zi propaganda” when there is so much other shit going on?? we’re worried about a jeans commercial ???

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Anonymous 7w

Then why was there a commercial that started out with her describing genes? Like eyes and hair color passing down from parents?

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Anonymous 6w

How much of a fucking loser do you have to be to find a reason to be angry over that commercial

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Anonymous 6w

“HER jeans HER story” Aka HH aka heil Hitler. Next paragraph is 14 words exactly. Neo nazi dog whistle. Whoever did this could be a massive troll, but also more insane is the company is owned by a Jew lmao. What is even going on???

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Anonymous 6w

If this offended you, then you’re probably too sensitive and need to grow thicker skin.

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Anonymous 6w

Ngl Sabrina Carpenter is hotter than Sydney Sweeney. I don’t get what the appeal is with Sydney lmao

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Anonymous 7w

As a neutral observer and an appreciater of breasts, I feel people are simply looking for something to be mad about when it comes to this marketing campaign. Thoughts?

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Anonymous 7w

We need to cancel the fucking morons who are spreading outrage about this bullshit or else we're gonna end up with Trump in office for the rest of our lives

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Anonymous 7w

It’s just a ADD it’s not that serious

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Anonymous 7w

god they’re referring to her TITS she is known for her body. the “great jeans/genes” play on words has been around for so long. if they cast anyone but her then yeah it’s a conversation worth having but she’s a sex symbol, this isn’t anything different than the soap ad she did, like all other companies AE is targeting men by focusing on her figure

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Anonymous 7w

People going insane about a pun in an ad was not on my Bing coats for 2025

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Anonymous 7w

Sydney can deep reverberate throat harmonize my-

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Anonymous 6w

I don’t understand the controversy lol. She has huge tits and guys love it. This is nothing new.

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Anonymous 6w

Sydney sweeney does have good genes, and good jeans. body tea, it’s okay to acknowledge it😔

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Anonymous 6w

always about the jeans, which is why she talks about them being inherited from her parents, and it being hair and eye color?

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Anonymous 6w

Based

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Anonymous 7w

ShEs NoT 800 pOuNdS lIkE mE i MuSt BoYcOtT. Like damn leave the girl alone. She got people talking about her company. SHE DID HER JOB.

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Anonymous 6w

Gang it ain’t that deep. It’s a jeans ad

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Anonymous 6w

Who would’ve known she was a Nazi :(

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Anonymous 6w

All of the dense 2/10 white boys in the replies holy shit. Anyone into pop culture is probably familiar with Brooke shields ad with the same script and it’s been infamous for being creepy FOR DECADES bc of how young she is and the ad and it pretty much represents how predatory Hollywood was/is. Honestly AE’s PR team WON bc they managed to spin the outrage into white ppl vs POC and “they’re just mad bc they’re not blonde haired🥺” and now they have a certain demographic “defending” them.

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Anonymous 6w

truly don’t understand what the issue is with the ad… where was the racist comment? idk i’m genuinely confused

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Anonymous 7w

All I’m seeing is a bunch of mad people because she’s seen as attractive to a lot of people and y’all aren’t

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Anonymous 6w

Eugenics is alive and well in America 😡

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Anonymous 6w

If it’s about the jeans then why were half the ads focused on her tits and not even showing the jeans fully

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Anonymous 7w

Imagine being offended by a beautiful woman saying she has “Great jeans”

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Anonymous 7w

I’m stunned this is being given the oxygen it has. Someone, somewhere, got in enough of a mood to raise hell about a clothing ad. And then there were suddenly news stories about this pertaining to race. Look we can make fun of the poor taste but to think of this as an actual tragedy is really confusing me here.

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Anonymous 7w
post
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Anonymous replying to -> #1 7w

LOL they def did 😂

upvote 441 downvote
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Anonymous replying to -> #3 7w

She’s just hot and it’s a play on words get a grip

upvote 344 downvote
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Anonymous replying to -> #9 7w

Jeans/ genes. Get it? It’s an easy lil joke and it always will be.

upvote 18 downvote
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Anonymous replying to -> #8 7w

They dont have to AEs stock skyrocketed after this add sooo

upvote 7 downvote
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Anonymous replying to -> #10 7w

WhY wAsNt It A gAy BlAcK TrAnSeXuAl

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Anonymous replying to -> #17 7w

but they're also receiving a lot of backlash which is what their pr team is supposed to help. and they're not doing a great job of that. if the ad made their stocks increase that's good for their marketing dept not the pr people.

upvote 1 downvote
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Anonymous replying to -> #15 7w

based on your comment you're paying attention to the wrong part of the ad 💀

upvote 29 downvote
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Anonymous replying to -> #8 7w

Explain?

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Anonymous 7w

oh brother

upvote 105 downvote
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Anonymous replying to -> #17 7w

rent free

upvote 17 downvote
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Anonymous replying to -> brown_flying_saucer156 7w

fr I’m shocked about people calling it eugenicist? have y’all never heard someone be complimented by saying “you have great genes”? it’s not about whiteness it’s just how your features complement your appearance. I’m not white and I’ve been told that. I’ve heard Black folks be told that

upvote 63 downvote
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Anonymous replying to -> #8 7w

I think the phrase is fine! If that were the ad alone, I think it would come across well. However, the full ad is…weird

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Anonymous replying to -> #17 7w

you are mad about people mad about an ad, which I think is somehow even lamer about being mad about an ad.

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Anonymous replying to -> #17 7w

you’re disgusting

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Anonymous replying to -> #10 7w

People are mad at the job

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Anonymous replying to -> brown_flying_saucer156 7w

I don’t think it’s a eugenics thing and I think it’s totally blown out of proportion, but I don’t think it’s a great marketing thing. The advertisement should be about the jeans and when they put in one of their ads “genes” crossed out with “jeans.” It’s a little unnecessary. But it’s hardly Nazi propaganda

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Anonymous replying to -> #21 7w

Selling a product?

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Anonymous replying to -> #8 7w

But every time one side brings a lot of heat to something, the other side throws down support of it. Guarantee AE will end up just fine.

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Anonymous replying to -> #26 7w

Ae like i said had their stock skyrocket so idk its kinda clear what people care for

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Anonymous replying to -> #6 7w

And it dropped their stock and they’re revenue is down

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Anonymous 7w

Get a load of this guy

upvote 89 downvote
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Anonymous replying to -> #25 7w

yall mad at me pointing about that the guy is mad at other people for being mad at an ad. it’s all so lame.

upvote -3 downvote
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Anonymous replying to -> #26 7w

oh yeah I agree, it is a strange campaign for sure, but it’s definitely not fascist like people are saying

upvote 31 downvote
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Anonymous 7w

Ok gooner

upvote 33 downvote
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Anonymous replying to -> #25 7w

not a guy

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Anonymous replying to -> #25 7w

I’m not even mad about the ad I don’t like the ad either, it’s just weird that that guy thinks it’s because of woke

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Anonymous replying to -> #19 7w

Dude who compliments anyone by saying “you have great genes” 😭

upvote 19 downvote
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Anonymous 7w

That too

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Anonymous replying to -> #10 7w

no. use ur brain

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Anonymous replying to -> #19 7w

homie i’m not talking about you

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Anonymous replying to -> #35 7w

Fr I’ve never heard that

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Anonymous replying to -> #26 7w

It’s only even being considered as such because of the current political climate/overton window. With that in consideration, it could be argued as *possibly* being a dogwhistle to court conservative/alt-right consumers. It’s unlikely, but given our current society, you can’t rule out much of anything these days, unfortunately. 🫩

upvote 34 downvote
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Anonymous replying to -> #15 7w

what does any of this have to do with boobs?😭😭

upvote 13 downvote
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Anonymous 7w

ah okay well i guess what i meant is what does peoples outrage with this ad existing have to do with her boobs? idk i don’t think that’s what people are upset about 😭

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Anonymous replying to -> #42 7w

It’s definitely not. It’s the part where she says what “genes”/jeans determine, which includes personality. This kind of statement aligns with eugenics rhetoric, as it tries to push the idea that certain people (mainly talking about race) are inherently violent, stupid, inferior, etc., but personality is almost entirely the result of nurture, not nature.

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Anonymous replying to -> #43 7w

I’m sure she didn’t write the script and didn’t care to criticize it, but whoever the writer was should’ve just stopped at “genes determine your hair color, eye color, (insert other physical trait here)”

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Anonymous replying to -> #29 7w

I’m trying

upvote 16 downvote
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Anonymous replying to -> #1 7w

Just more proof it’s whistleblowing

upvote 212 downvote
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Anonymous replying to -> brown_flying_saucer156 7w

It’s just funny that they chose a white, blonde woman with blue eyes to say that slogan

upvote 52 downvote
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Anonymous replying to -> #44 7w

Nope. One, the joke is great “jeans” aka the jeans being advertised, and 2. men pass down genes too so your misogynist argument just goes out the window

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Anonymous replying to -> #18 7w

How is anyone upset? We are getting ragebaited by a small minority.

upvote 7 downvote
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Anonymous replying to -> #33 7w

Not a lobotomy. Online political discourse has simply rotted their brains

upvote 9 downvote
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Anonymous replying to -> #28 7w

They are revenue is down

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Anonymous replying to -> #19 7w

“It’s not about whiteness” brother it was literally used to sterilize black people

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Anonymous replying to -> #19 7w

It was a tribute to the ad Brooke shields did when she was 14. Watch the ad it was disgusting and they knew exactly what they were doing

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Anonymous replying to -> #24 7w

She literally looked like she was about to rape me in that ad (not a liberal)

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Anonymous replying to -> #53 7w
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Anonymous replying to -> #56 7w

If you don’t see this you just aren’t aware of the political state of America right now or you’re purposely trying to label the other side as crazy. And if you are, drop the mask.

upvote 9 downvote
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Anonymous replying to -> #56 7w

Literally all the alt right podcasters and tweeters are advocating for a national sentiment change. U got ppl like the Fuentes guy saying they need more people in power to support the movement so when ppl are outed they have power to fall back on

upvote 10 downvote
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Anonymous replying to -> #56 7w

Yup. My comment pointing this out got downvoted immediately. I am begging everyone who disagrees to please educate yourself before you become complicit in the direction this all seems to be headed

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Anonymous replying to -> #43 7w

Like bro take a history class or anything there’s no way good meaning people are somehow oblivious to the world around them

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Anonymous replying to -> #56 7w

Unfortunately if it’s not blatant, I.e. ethnically cleansing the population and controlling who can and can’t have children, these people don’t have the foresight to see what rhetoric like this is implying and paving the way for. Or, even scarier, they do understand what it implies and are choosing to be ignorant because it benefits them, or they think it will.

upvote 8 downvote
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Anonymous replying to -> #43 7w

And sure, American eagle isn’t going to single handedly start a eugenics crisis. But the fact that they’re getting away with it and so many people are brushing it off just makes me wonder how far it’ll go before people care.

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Anonymous replying to -> #43 7w

Or maybe, just maybe, this was simply an ad objectifying a hot woman 😭😭 they should just run this ad back with a black woman in blue jeans and it wouldn’t be that deep

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Anonymous replying to -> #12 7w

It wouldn’t be as blatant but I would still take issue with the concept that genes determine your personality. That is objectively untrue and directly tied to eugenics rhetoric.

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Anonymous replying to -> #56 7w

BBB? Big beautiful bill? Not saying you’re wrong yet what does the bill have to do with any of this? Seems like this would’ve happened regardless. Anything in it?

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Anonymous replying to -> #49 7w

Oh gollie! You’re right I clicked one wrong letter and autocorrect fucked up so clearly my point is invalid!

upvote 22 downvote
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Anonymous replying to -> #12 7w

Let’s review what you just said. Please. “They could run this back with a different race and it would be that deep”. Yes this is true. Facism needs high nationalism. It needs to make someone the root cause of the issues a population faces. It needs to promote the idea of one group being better than other. If you were to make these headings you could find many bullet points for each that a certain few a trying to push.

upvote 9 downvote
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Anonymous replying to -> #12 7w

And the craziest part is that facism is just the gateway for the government to convince idiotic citizens to die for their country (hint hint it’s always followed by war or geopolitical conflicts they need to find ways to justify cough cough Israel)

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Anonymous replying to -> #48 7w

Not the bill directly, the uniform idea of conservatives all banning together to support policy they don’t believe in only so they can cause shifts. Like dismantling the board of education and making it harder for ppl to go to college as well as many other policies that effect marginalized groups

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Anonymous replying to -> #56 7w

I’m just confused ig. Ur basically saying that it’s fucked up to say she has “good genes” but they’re saying she has “good genes” bc those genes make her an objectively hot woman (big boobs, nice ass)… so are you just saying people can’t make jokes about being attractive anymore? 😭😭 like it was just never that deep

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Anonymous 7w

didn’t you guys start a war recently

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Anonymous replying to -> #53 7w
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Anonymous replying to -> #28 7w
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Anonymous 7w

You are a

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Anonymous replying to -> #12 7w

What? How did u reach this conclusion from what you read? I didn’t even say anything close to this for u to reply with this? Please reread

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Anonymous replying to -> #56 7w

You guys are a bunch of

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Anonymous replying to -> #43 7w

Imagine being offended by an attractive woman.

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Anonymous 7w

God forbid I look good bro. Nobody Is allowed to be attractive.

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Anonymous replying to -> #12 7w

“It’s not that deep” it’s literally just blatant eugenics

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Anonymous 7w

You still are a

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Anonymous 7w

??????????????

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Anonymous 7w

yayyyyy

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Anonymous replying to -> #28 7w

Well neither of those are my point, the long term impact can’t be determined at the moment but as far as getting people talking about them it has worked

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Anonymous replying to -> #7 7w

The play on words being: she has good genes. This is what good genes look like. If you don't look like this, you must not have good genes.

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Anonymous replying to -> #50 7w

What does that even mean? What are "good genes" vs. bad ones? Aryan genes are the good ones?

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Anonymous 7w

Engage with the thesis or you’re just a bot comment

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Anonymous 7w

You’re an idiot who can’t see shit in front of u and refuse to get educated. Then u say the educated points “rage bait”. There’s no hope for mfs like you.

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Anonymous replying to -> #65 7w

That’s your interpretation, but it’s worth remembering that it’s not the only coherent interpretation. It’s just the one you decided to believe.

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Anonymous 7w

White people are not oppressed. Shut the hell up

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Anonymous replying to -> #47 7w

wait do you mean dogwhistling?

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Anonymous replying to -> #69 7w

Yes

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Anonymous replying to -> #56 7w

Bro or it was a normal ass add that utilized a pun about her being conventionally attractive with jeans and genes. You want it to be so much deeper and political than it is. I cant even blame someone who claims this is rage bait cause of how goody it is. Your just spewing ever buzz political talking point on crazy tangents. Just calm down a lil

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Anonymous replying to -> #25 7w

sorry lol yikyak said “someone replied to your comment” I hate the notification system on this app it sucks

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Anonymous replying to -> #19 7w

FACTS!!!!!

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Anonymous 7w

Why should she be controversial though? She’s just hot

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Anonymous replying to -> #33 7w

Open a book. Get educated. Read wtf was said. 3 mainstream ads randomly about genes? Ppl go to school for marketing u are dense if u think they didn’t expect this. Holy shit

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Anonymous replying to -> #3 7w

To be fair though, the whole point is that it’s supposed to be a pun (not saying it was an appropriate one though😭)

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Anonymous replying to -> #76 7w

I’m nooticing that a multi-billion dollar company is actually using dog whistles in their marketing campaigns #imsogoodatmedia

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Anonymous replying to -> brown_flying_saucer156 7w

The ad specifically mentioned blue eyes and blond hair as ‘good genes’. Can you not connect the dots?

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Anonymous replying to -> #25 7w

Trump won because he’s fascist, not because of people calling out fascism.

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Anonymous replying to -> #77 7w

Ah yes because its facist to win an open election? Your just mad that your hoe of a selection failed misserably

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Anonymous replying to -> #17 7w

Facts.

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Anonymous 7w

I don’t remember her being that controversial tbh.

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Anonymous replying to -> #3 7w

Tone pleasing police 😂🤣

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Anonymous replying to -> #77 7w

The add never mentions blonde hair and blue eyes, unless you saw a different add.

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Anonymous replying to -> canesfan 7w

“genes are passed down from parwnts to offspring, often determining traits like HAIR COLOR, personality, and even EYE COLOR. my [genes] are blue.” immediately followed by “sydney sweeney has great [genes].”

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Anonymous replying to -> #17 7w

And then it subsequently dropped sooo

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Anonymous replying to -> #19 7w

Oh I remember that now It does mention hair and eyes but they aren’t mentioning the hair and eyes color, and they aren’t insinuating that’s why she has good genes. If it had said something like “Great genes are why she has blonde hair and blue eyes” that would be different

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Anonymous replying to -> canesfan 7w

I mean, do you think any add mentioning the genes of a blonde and blue eyed person will be inherently suspicious, it seems like that’s what this is comeing down to.

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Anonymous replying to -> #82 7w

I think they are just relying on the combination of a cute girl and a “clever” pun.

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Anonymous replying to -> #47 7w

bro they didn’t choose some random blue eyed woman. they chose a sexy af celebrity that stars in euphoria, a relevant tv show

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Anonymous replying to -> #59 7w

Get a more creative comeback dude

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Anonymous replying to -> #59 7w

It’s a “liberal snowflake” thing to call out pedophelia and people romanticizing it?

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Anonymous replying to -> #18 7w

Brooke shields ad? The documented controversy behind it?!

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Anonymous replying to -> #77 7w

because she has blue eyes and blonde hair ?? if it was another actor or actress they would also be describing themselves, because it’s a fucking ad

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Anonymous replying to -> #56 7w

you’re insane if you think a JEANS ad is doing all of this💀

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Anonymous replying to -> #52 7w

please look up the definition of eugenics. this is embarrassing for you.

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Anonymous replying to -> #84 7w

because she conventionally attractive, that’s the only reason they picked her. she literally just described herself😭

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Anonymous replying to -> #43 7w

please look up the definition of eugenics.

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Anonymous 7w

three entire comment to describe how small you are is wild to me. if you’re upset over a JEANS ad get help

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Anonymous replying to -> #10 7w

🤜💥🤛

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Anonymous replying to -> #85 7w

Esp when it’s not even true like? Yeah you’re so cool for knowing how to comment the same image over and over

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Anonymous replying to -> #90 7w

Here’s a different picture hope this helps!

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Anonymous 7w
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Anonymous replying to -> #47 7w

i don’t think they chose her because she has blonde hair and blue eyes i think they just chose her because she’s sydney sweeney and she’s hot asf

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Anonymous 7w

U think paying attention to growing dissent in your nation means you’re oblivious to other geopolitical realities? You think we forgot about a certain genocide happening? And the fact that u republicans think you’re so smart but either intentionally disregard historical precedents. You know how many groups emerge from subtle propaganda like this. Lmao the entire confederate history was rewritten and taught differently bc of the united daughters of confederacy. Ur just bots who think they’re not

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Anonymous replying to -> brown_flying_saucer156 7w

Ok but if that’s really the case then why not have multiple people in the ad so the genes thing is non specific? or stick solely to features that are affected by the jeans? Like “my jeans/genes give me great hips?” no they talked about her blond hair and eye color and had her pose with a GERMAN Shepard

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Anonymous replying to -> #69 7w

Yes my bad

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Anonymous replying to -> #92 7w

The Germans Shepard was her dog. And hair and eye color are the first thing that comes to mind when most people think about genes because they are very hereditary and you can clearly see how kids inherited them from parents. Hips would be a super strange choice for a hereditary feature even though I’m sure they are hereditary to some extent

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Anonymous replying to -> canesfan 7w

My point is that these innuendos were obvious enough that a marketing team/art director/creative writer didn’t miss them, they were deliberately ignored instead of being worked around and now we have an ad with some pretty nasty undertones in an already nasty political climate

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Anonymous replying to -> #92 7w

I wouldn’t be surprised if someone mentioned it in a boardroom, but they probably decided it wasn’t worth redoing the Champaign. I mean I really can’t blame them it seems like people are grasping at straws

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Anonymous 7w

My point is that bringing genetics into it and holding her up as an example of of having "good genes" based on her appearance is a bit creepy.

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Anonymous replying to -> canesfan 7w

all of your physical features are hereditary; hips are absolutely influenced by your genes. I don’t know if it was intentionally malicious to bring up blonde hair and blue eyes, it really just seems like an oversight; but dogwhistles are intentionally hard to pick up— the Trump administration defending that ad definitely gives me a bad feeling.

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Anonymous replying to -> #19 7w

hopefully someone just thought of the “my jeans/genes are blue” pun and didn’t think more about how it sounded, but ads pass through a LOT of committees and someone MUST have brought it up at some point…

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Anonymous replying to -> #92 7w

Multiple people costs more money, why would they spend that much js to please people nitpicking their ads??

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Anonymous replying to -> #97 7w

every ad you’ve ever seen on TV has already gone through multiple committees of multiple people, it’s standard practice. they want to target test ads through focus groups to be maximally effective every time

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Anonymous replying to -> #19 7w

Yeah I mean, that’s fair Icl

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Anonymous replying to -> #65 7w

nobody said that

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Anonymous replying to -> #65 7w

Don’t forget the ad was for women’s jeans. For women to wear. But it was made for the male gaze

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Anonymous 7w

bro has never misspoken in his life

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Anonymous replying to -> #96 7w

nah, i think she’s hot asf but the commercial was weird man

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Anonymous replying to -> #21 7w

I think it was definitely a cringe watch haha, a bad take on the inspiration from the Calvin Klein add back in the day for sure, but I really don’t think the intentions were as bad as people are saying they are

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Anonymous replying to -> #59 7w

FACTS

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Anonymous replying to -> #72 7w

LMAOOOOO

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Anonymous 7w

has there been any food compared to pizza and discriminated against bc pizza is so great?? This is a completely different scenario that relates to nazi ideals, even though it’s probably not that deep the ad was just weird in general. Why not bring in multiple women if the emphasis wasn’t on her specific “jeans”??

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Anonymous replying to -> #56 7w

Is genetics just considered racism now?

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Anonymous replying to -> brown_flying_saucer156 7w

THIS!! it toes the line and it could easily cross if they went further in this direction. but this is not inherently eugenics or promoting eugenics. what they should do is release an ad campaign with a bunch of diverse models with the slogan of “they have great jeans.”

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Anonymous replying to -> #16 7w

airball

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Anonymous replying to -> #3 7w

Holy chronically online

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Anonymous replying to -> #102 7w

no but eugenics is

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Anonymous replying to -> #107 7w

Eugenics is specifically choosing traits to pass onto children in some way or another. How is this eugenics, just sounds like a genetics pun to me. It’s not like they are saying there’s something specific that makes her genes good, she’s a reletively healthy and young looking person, that’s the entire joke you read into things too much?

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Anonymous replying to -> #102 7w

I mean you negate yourself in the second half considering being young doesn’t correlate to the genetic pun

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Anonymous replying to -> brown_flying_saucer156 7w

i feel like a lot of the backlash also comes from their ad saying “genes are passed down from parent to offspring, and sydney sweeney has great genes” and then pans to her face before the actual jeans

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Anonymous replying to -> #102 7w

aside from what you said, you think it’s a good thing to reference a minor being sexualized?

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Anonymous replying to -> #109 6w

You people are crazy, how tf is a minor being sexualized? Is Sydney Sweeney 13? Your lives must be pretty fuckin good if you’re mad about a Jean commercial.

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Anonymous replying to -> #47 6w

no worries i was just making sure bc i thought you might have been talking about some other fucked up shit that AE did that i hadn’t heard of 😭

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Anonymous replying to -> #110 6w

Oh brother

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Anonymous replying to -> #59 6w

They’re referencing a Calvin Klein ad from a couple of years ago the girl was 15 or something

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Anonymous replying to -> #65 6w

Good genes are genes that complement one another and most people agree present well, it’s not race or gender based. If you want an example of what could be seen as“bad” genes think balding patterns, early graying, bad eyesight, or in some cases, height. I agree fascism is bad, but this is a pun being taken the wrong way, because of the current political climate.

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Anonymous replying to -> #114 6w

the controversy is about the blue eyes and blonde hair and “genes affect your personality” not her tits… why can y’all think about one thing only

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Anonymous replying to -> #114 6w

I know a lot of people who have huge tits and aren’t doing weird shit like this

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Anonymous replying to -> #102 6w

she’s fine as frog hair split four ways. so it’s a solid statement/joke to say her genetics are good. like you said, it’s just a play on words. people read into things in such a way as to BE offended. sometimes you find what you’re looking for…

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Anonymous replying to -> #111 6w

“couple of years ago… the girl” and its brooke shields doing a reverse striptease talking about selective mating and genetics in an ad for jeans in the 80s

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Anonymous replying to -> #7 6w

Ngl she looks weird af to me

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Anonymous replying to -> #68 6w

Your comment was going well but then the “poor taste” part. You fucking clown, nothing about this ad has poor taste

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Anonymous 6w

Eating healthy has nothing to do with genes so clearly nothing to do with this ad

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Anonymous 6w

google the word at least damn

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Anonymous replying to -> germyy 6w

It ain’t even about that man. They’re just complaining because she’s good looking.

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Anonymous replying to -> #28 6w

You spelt jeans wrong dude. It’s an AE ad.

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Anonymous 6w

If you eat extra healthy during pregnancy to try to increase your babies health it is “eugenics” depending on how you define the word. But I think a lot of people’s issue with Eugenics is forbidding people to not have kids, which seems like a violation of their rights

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Anonymous replying to -> canesfan 6w

nutrition does not affect genetics, no matter what you consume it will never change your DNA

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Anonymous replying to -> #19 6w

I think there’s evidence It can result in epigenetic changes to the mother, which can impact the child’s genes. https://blogs.und.edu/und-today/2024/05/how-your-diet-could-alter-your-unborn-childrens-genes/

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Anonymous replying to -> #59 6w

No. I meant genes. Fucking dumbass. Eating healthy doesn’t relate to GENES (which is what the brand tagline is, it’s Sydney Sweeney has great G-E-N-E-S it’s what their billboards say)

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Anonymous replying to -> #59 6w

I meant exactly what I fucking meant, you’re just too much of a dumbass to know the difference

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Anonymous replying to -> canesfan 6w

regardless, eating healthy is not eugenics. eugenics is -selecting- the most “viable” or desired children, not just changing your own habits and hoping for the best.

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Anonymous replying to -> #19 6w

You don’t select children genetically. Eating a healthy diet literally changes the gametes thereby increasing their genetic health. I’ll budge and say it’s eugenic vs dysgenic.

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Anonymous replying to -> #120 6w

88 characters too

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Anonymous replying to -> #122 6w

Genius lmao

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Anonymous replying to -> #24 6w

Eujeanics

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Anonymous 6w

They made Beyoncé look as white as possible 🤣

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Anonymous replying to -> #120 6w
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Anonymous replying to -> #110 6w

well my italian mom got racially profiled for having darker skin so you tell me if there’s a race preference in this country

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Anonymous replying to -> #122 6w

I think you’re mistaken. She was racially profiled for being Italian 🍕

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Anonymous replying to -> #120 6w

😭 nah but people really do ask her if she’s hispanic or from mexico and i don’t rlly want ICE to be another one

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Anonymous replying to -> #122 6w

Lol. Nah I think you’re good. ICE only deports 3400 ppl per state per month. Aka 113 per day per state. If you break it down by major city it’s hilariously little. It’s really nothing at all. They aren’t doing shit

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Anonymous replying to -> #120 6w

i just don’t like how they arrest ppl and then ask questions later. like she’s obv a citizen but how am i supposed to know she’s not getting kidnapped if the officers are in plainclothes with their faces covered. maybe she should dye her hair blonde idk

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Anonymous replying to -> #109 6w

She’s 27 re tard

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Anonymous replying to -> #120 6w

you can absolutely select children if you’re a eugenicist and care enough to. there are tests to determine how chromosomes split, and gender and even race extremely early on.

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Anonymous replying to -> #9 6w

Do people only selectively choose when to use context anymore? Maybe u should read up about Brooke shields infamous as with this script.

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Anonymous replying to -> #9 6w

The joke is that she’s attractive, angry brown ppl said it’s because she’s white.

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Anonymous replying to -> #44 6w

Dumbass, good genes make people attractive and their faces symmetrical

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Anonymous replying to -> #120 6w

Not necessarily, you also got to consider health and lifestyle and environmental circumstances and shit like that.

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Anonymous replying to -> #48 6w

“lifestyle” (I assume you mean fat distribution) will not affect your bone structure, which decides where your facial features are set

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Anonymous replying to -> #19 6w

I’m not necessarily talking about fat distribution, if that’s all you can think of idk what to tell you. One that is both under lifestyle and health is nutrition in early ages, malnourishment as a baby and toddler can impact bone development and structure too.

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Anonymous replying to -> #44 6w

If someone says you have “great genes” it’s means you’re lucky for being naturally pretty/handsome (in that sense the genes are great). The saying was never trying to say that some people having more/less moral worth. It feels like everyone should know what this saying means by now, but people are giving the least charitable interpretation possible

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Anonymous replying to -> canesfan 6w

we know what it typically means, but it wasn’t portrayed that way in the ad

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Anonymous replying to -> #21 6w

How? The whole point of the add was to set up a play on words based on the saying

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Anonymous replying to -> #99 6w

I believe it’s possible that this ad wasn’t created with any malicious intent related to racial discrimination. However, what I can say with certainty is that the marketing team ignored their core audience (teenage and young adult females) and instead focused on appealing to the male gaze🙄

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Anonymous replying to -> #125 6w

Seems like a lot of women’s adds do that, but you’ve got to think they have the advertising die to a science by now… so my bet is that the adds work because women want to be desired by men

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Anonymous replying to -> canesfan 6w

Or they want boyfriends to go buy jeans for their girlfriend. I doubt it, but when old spice figured out that women are often the ones buying shampoo for their husbands/boyfriends their adds started featuring attractive and shirtless guys

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Anonymous replying to -> canesfan 6w

Ew lol as a young adult female (once a teenage AE consumer) I want ads that give me outfit inspo so I can imagine myself in their clothes. This ad was not for me

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Anonymous replying to -> #28 6w

From the start of all this their stock is up about a dollar. Doesn’t really help them though stocks been going down since spring of last year. I don’t know anyone that wears American eagle

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Anonymous replying to -> #35 6w

i’ve been told i got good genes .. like why is that shocking?

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Anonymous replying to -> #28 6w

Just so you know, this is photoshop. This was blasted on mainstream media but it’s already come out that this is fake. Don’t believe everything you see. It clearly says “jeans” on their website and ads.

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Anonymous replying to -> brown_tumbler_glass34 6w

How 😭? She just is hot and there’s nothing wrong with that. Not sure why so many ppl are jealous of her lol

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Anonymous replying to -> #129 6w

your first mistake is confusing irritation for jealousy

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Anonymous replying to -> #129 6w

Brother I promise no one is jealous of the way she’s talking. She sounds like she’s on something

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Anonymous replying to -> #43 6w

I’m not saying of how she’s talking?? I’m saying y’all are pointing out every “flaw” of hers just because she’s hot and successful. Like how are ppl that critical of others and care so much abt others and their lives….like can ppl get a life? 💀

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Anonymous replying to -> #129 6w

We aren’t pointing out every little thing just to be just nit picky, like they said those two things are appalling. She’s hot but irritating as a person.

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Anonymous replying to -> #43 6w

I mean you can just say you have no life, that works too lol. She’s not appalling, you just don’t like that’s she’s more successful and more attractive than you. Just grow up.

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Anonymous replying to -> #129 6w

Her voice is actually appalling, annoying as shit

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Anonymous replying to -> #117 6w

or handed a job application…

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Anonymous replying to -> #45 6w

The US is the most free country in the world. Also has the most immigrants which is more than the 4 countries ranked next to the US combined. I don’t understand the ignorant fascism argument when you can actually look at data that shows this is one of the better countries to live in compared to the rest of the world.

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Anonymous replying to -> #121 6w

To a circus

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Anonymous replying to -> #102 6w

The backlash they got was completely idiotic to me. There’s real racism happening in America and that add was not it in the slightest

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Anonymous replying to -> #129 6w

No their ad says genes and then Sydney comes up and crosses it out and puts “jeans”. That’s the ad

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Anonymous replying to -> #129 6w

That’s why she’s in the photo with a giant stick

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Anonymous replying to -> #102 6w

she literally says her good genes are her hair and eye color. which means someone who isn't blonde haired, blue eyed has bad genes. eugenics.

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Anonymous replying to -> #115 6w

she said it's because of her hair and eye color. her being attractive isn't because of that

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Anonymous 6w

I think the first sentence got to them and they’re downvoting me lmfaooo

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Anonymous replying to -> #86 6w

No you’re just self conscious or something that an attractive white, blonde female is getting promoted for being…well….attractive and a great fit for a clothing brand. It doesn’t scream “eugenics” or anything like that, it’s literally just an ad stating “Sydney Sweeney has great jeans.” It’s really not that deep. If it bothers you so much, you either need to grow up or grow some thicker skin (or both).

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Anonymous replying to -> #129 6w

the ad, as pictured in another comment on this post, says “Sydney Sweeney has great GENES”.

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Anonymous replying to -> #19 6w

Its called a pun troglodyte. They didn’t say “Sydney has better genes than people wjo dont have blond hair and blue eyes” the pun is she’s widely considered attractive and she’s wearing our jeans buy our jeans. If you think this is anout eugenics yoo just sut at home praying and hoping something happens that you can outrage or virtue signal about cause it is truly not that deep

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Anonymous replying to -> #19 6w

Bro, that was literally photoshop on mainstream media. It’s already been debunked that it said “jeans” and not “genes.” If you take one look at the actual ad and not “some person posting on Sidechat,” you can quite literally see it says “jeans” and NOT “genes.”

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Anonymous replying to -> #129 6w

Don’t correct them. I love feeding into their delusion. They’re all ❄️ and I’m gonna take advantage of that.

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Anonymous replying to -> #59 6w

Haha honestly true. The fact they actually believe it says “genes” is a great indicator of their intelligence and how willing they are to conform to the left without doing their own research. Gotta love it

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Anonymous replying to -> #129 6w

Did u miss the entire part of my comment that’s talking about Brooke shields’ original ad or are u conveniently ignoring that for ur little agenda bc it feeds a complex

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Anonymous 6w

I mean you’re the ones thinking it says “genes” without actually doing any research so who’s the dense one? 🤔🤔

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Anonymous replying to -> #86 6w

My little agenda by stating facts and proving you wrong? Alright buddy. Also, this has some relation to Brooke Shields (not really because she was being the controversy surrounding that was her being sexually exploited as a CHILD). Last time I checked, Sydney is 27 so definitely not a child. You’re trying to bring up an argument that is basically pointless here and continuing to ride with it. Not the brightest one I can tell LOL.

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Anonymous replying to -> #129 6w

confidently wrong

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Anonymous replying to -> #129 6w
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Anonymous replying to -> #19 6w

I mean I’m confidently right, but it seems like you’re confidently wrong. You’re still going off of other people’s Sidechat posts rather than doing your OWN research 😭. When will you learn? This next generation is doomed if it’s full of kids like you.

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Anonymous replying to -> #129 6w

lmao I’m on YikYak, not Sidechat, and I’m definitely older than you

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Anonymous replying to -> #19 6w

Yikyak and Sidechat are the same thing lmao. And you’re probably not but even if you are, I really couldn’t care less. I mean I’m 5’5 so I basically look like a kid even though I’m not haha (and I’m still more mature than you). That’s all you can respond to because I cooked you in your “central argument.”

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Anonymous replying to -> #129 6w

-4 on your response to my argument says otherwise

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Anonymous replying to -> #19 6w

I mean just because I’m outnumbered by a bunch of leftists doesn’t mean my argument isn’t valid. It just shows you guys are in a cult and exhibit confirmation bias to a whole new level. You’re really getting embarrassed, it’s honestly funny.

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Anonymous replying to -> #19 6w

Oh this is really embarrassing for you. You should actually look up the ad

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Anonymous replying to -> #129 6w

you

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Anonymous replying to -> #119 6w

what is this

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Anonymous replying to -> #19 6w

quite literally you ❤️

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Anonymous replying to -> #19 6w

Why would I be crying lmaoo? I’m not the who’s one triggered over an ad with a girl who’s more attractive and successful than me. Your whole argument is essentially based on the fact by how upset this makes you LOL.

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Anonymous replying to -> #119 6w

you when companies can run multiple ads: 🤯

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Anonymous replying to -> #129 6w

I don’t give a fuck about how she looks. it’s sad and quite telling about your intelligence that you’re so blinded by her appearance that you can’t think critically about the messaging of the ad.

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Anonymous replying to -> #19 6w

your argument applies more to you than it does to me lololol. it’s okay that she has good jeans and good genes. she is pretty :) try to calm down

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Anonymous 6w

What the fuck? Then with that logic, you just discredited your entire argument. If you don’t care how she looks, then there’s no reason to bring up “genes” and the play on that. The eugenics argument just got completely tossed out the window because let’s be honest, this wouldn’t be such a big deal if it was a less attractive woman OR even a black woman in general (I’m not saying black women are less attractive than white women, I’m just posing that as an alternative).

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Anonymous replying to -> #129 6w

Like you’re contradicting yourself left and right. So thanks for proving my argument I guess?

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Anonymous replying to -> #129 6w

Ik it can be hard to put two & two together sometimes ❤️ but the point was her obviously being a pretty sex symbol, romanticizing & “making light” of a very controversial ad. If it was just her being hot and people being mad, then u can attribute it to bitterness or whatever but that’s not the case. Again, ur purposely missing the point to have a lil internet argument so yes, it’s safe for me to assume ur being dense & feeding some sort of complex instead of any sort of actual convo about the ad

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Anonymous replying to -> #129 6w

the ad campaign promoting eugenicist ideas like genes dictating personality has nothing to do with her attractiveness. it has nothing to do with how she looks. I’m saying I don’t care about her being attractive. I’m not jealous of her; I’m simply listening to the words coming out of her mouth. I never contradicted myself, you just inserted your own completely incorrect interpretation into my words. you’re begging the question in order to win an imaginary argument that isn’t present in my reply.

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Anonymous replying to -> #86 6w

Well I mean clearly it’s hard to put two and two together for you because I just completely discredited your Brooke Shields argument HAHA. Let me be clear though, it’s has some sexual undertone to it but that doesn’t make it inherently bad. By comparing to Brooke, it has no relation because it’s an adult vs. child. Clearly the latter has severe ethical concerns. If you’re a snowflake though and self-conscious in your own skin, you might have issues with this too (which is incredibly sad).

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Anonymous replying to -> #86 6w

ALSO, u said in your original post “2/10 white boys” which is clearly a jab. So if you’re arguing against “eugenics” here, doesn’t your message clearly demonstrate eugenic ideas where you are discriminating against white guys and their biologically-set features (hence the 2/10 comment). That seems awfully contradictory to what you’re “fighting against.” This isn’t a one way street for you, does that make sense to you? So nice try with that complex of yours LOL

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Anonymous replying to -> #129 6w

while you’re right that Brooke Shields was 14 and Sydney Sweeney is an adult, they honestly shouldn’t have given any more life to that ad campaign and just let it fall into irrelevancy. it’s just in poor taste to remake it. it’s not inherently evil the way the Brooke Shields one was, but it’s just… kind of weird to bring it back

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Anonymous replying to -> #129 6w

that’s… not what eugenics is, no wonder you’re so stuck on Sydney Sweeney being attractive rather than her saying eugenicist nonsense

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Anonymous replying to -> #19 6w

It’s not even eugenic tho?? Like you clearly don’t know what that word means. She’s not selecting for specific traits to mate with someone to increase the survivability of specific phenotypes. That’s literally not happening here. Like Sydney has good “genes” (even though that word was never used in the campaign) in the same way that Beyoncé, Naomi Campbell, Halle Berry, etc. are beautiful; in the same way Salma Hayek, Penelope Cruz, Sofia Vergara, etc. are beautiful. It’s not a….

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Anonymous replying to -> #129 6w

…eugenics or race thing at all. Sydney is beautiful (I’m sure we can agree on that). But so are many other individuals of different genetic compositions. It doesn’t matter that she’s a white, blonde girls with big tits. A black, bald girl with small tits is just as beautiful. By trying to turn this into eugenics and a race argument fuels racial discrimination further in our society. And there’s no need for that. Does that make sense?

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Anonymous replying to -> #19 6w

If you’re talking abt my response to the other person, that’s not explicitly what eugenics is. But by her bringing in innate/biological traits that people can’t change and judging them, then that starts to fuel a eugenics argument.

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Anonymous replying to -> #137 6w

The inspo taken from Brooke shields ad

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Anonymous replying to -> #59 6w

do you know what “reference” means? lmao

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Anonymous replying to -> #123 6w

being in college and not knowing how to read basic sentences (knowing what “reference” means) is very sad

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Anonymous replying to -> #129 6w

Again, ur so stuck on fighting with the air about “owning the jealous ugly wiberals!😹” instead of hearing my specific point- yeah I made that “jab” as a response bc, like u, a lot of comments are just reducing any criticism to “ugly women mad cause she’s hot” instead of the points that the more genuine criticizers are trying to make. point of my og comment was that petty little internet arguments like this, that absolve the main point, are what American Eagle’s PR team is shifting to convo to

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Anonymous replying to -> #129 6w

The original criticism wasn’t even about eugenics, it’s about what the ad recreates. Once the outrage started, ppl started picking up on other things, like how the tone & person used to convey said message can come off in a lot of other distasteful ways too. Ppl clung onto that bc it can be argued/turned into certain arguments that the internet loves to have. mind u, women are always on the front lines defending her when her “fanboys” start discourses about Sydney being “ugly w no makeup” etc

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Anonymous 6w

you can think critically about the message that is being sent despite the pun

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Anonymous 6w

Um I’m not a Sabrina fan but like do u see how she acts on stage? She’s always made it very clear that she’s a grown woman who’s comfortable with being sensual, but she knows the line. Sabrina is what Sydney thinks she is

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