I like genuinely wonder how people think so surface level. Like do yall use your brains at all? Never wondered “this sounds a little weird” in the slightest?? And the jumping through the different hoops to make sense of this is so mind blowing, Especially in our current political environment. 🤦♀️ Stuff has to be spelt out for people now omg😭😭
I missed all the upvotes it seems. But guys, if u truly think this wasn’t about genes you literally have to retake highschool. For all of this the political climate is something all companies are aware of. This ad was the first of a trilogy of gene related ads from companies right after the passing of the BBB. The very obvious grifting right happening in the media as seen by many influencers and celebrities. The growth of verbalized facism in people (jubilee).
god they’re referring to her TITS she is known for her body. the “great jeans/genes” play on words has been around for so long. if they cast anyone but her then yeah it’s a conversation worth having but she’s a sex symbol, this isn’t anything different than the soap ad she did, like all other companies AE is targeting men by focusing on her figure
All of the dense 2/10 white boys in the replies holy shit. Anyone into pop culture is probably familiar with Brooke shields ad with the same script and it’s been infamous for being creepy FOR DECADES bc of how young she is and the ad and it pretty much represents how predatory Hollywood was/is. Honestly AE’s PR team WON bc they managed to spin the outrage into white ppl vs POC and “they’re just mad bc they’re not blonde haired🥺” and now they have a certain demographic “defending” them.
I’m stunned this is being given the oxygen it has. Someone, somewhere, got in enough of a mood to raise hell about a clothing ad. And then there were suddenly news stories about this pertaining to race. Look we can make fun of the poor taste but to think of this as an actual tragedy is really confusing me here.
fr I’m shocked about people calling it eugenicist? have y’all never heard someone be complimented by saying “you have great genes”? it’s not about whiteness it’s just how your features complement your appearance. I’m not white and I’ve been told that. I’ve heard Black folks be told that
I don’t think it’s a eugenics thing and I think it’s totally blown out of proportion, but I don’t think it’s a great marketing thing. The advertisement should be about the jeans and when they put in one of their ads “genes” crossed out with “jeans.” It’s a little unnecessary. But it’s hardly Nazi propaganda
It’s only even being considered as such because of the current political climate/overton window. With that in consideration, it could be argued as *possibly* being a dogwhistle to court conservative/alt-right consumers. It’s unlikely, but given our current society, you can’t rule out much of anything these days, unfortunately.
It’s definitely not. It’s the part where she says what “genes”/jeans determine, which includes personality. This kind of statement aligns with eugenics rhetoric, as it tries to push the idea that certain people (mainly talking about race) are inherently violent, stupid, inferior, etc., but personality is almost entirely the result of nurture, not nature.
Unfortunately if it’s not blatant, I.e. ethnically cleansing the population and controlling who can and can’t have children, these people don’t have the foresight to see what rhetoric like this is implying and paving the way for. Or, even scarier, they do understand what it implies and are choosing to be ignorant because it benefits them, or they think it will.
Let’s review what you just said. Please. “They could run this back with a different race and it would be that deep”. Yes this is true. Facism needs high nationalism. It needs to make someone the root cause of the issues a population faces. It needs to promote the idea of one group being better than other. If you were to make these headings you could find many bullet points for each that a certain few a trying to push.
Not the bill directly, the uniform idea of conservatives all banning together to support policy they don’t believe in only so they can cause shifts. Like dismantling the board of education and making it harder for ppl to go to college as well as many other policies that effect marginalized groups
I’m just confused ig. Ur basically saying that it’s fucked up to say she has “good genes” but they’re saying she has “good genes” bc those genes make her an objectively hot woman (big boobs, nice ass)… so are you just saying people can’t make jokes about being attractive anymore? 😭😭 like it was just never that deep
Bro or it was a normal ass add that utilized a pun about her being conventionally attractive with jeans and genes. You want it to be so much deeper and political than it is. I cant even blame someone who claims this is rage bait cause of how goody it is. Your just spewing ever buzz political talking point on crazy tangents. Just calm down a lil
U think paying attention to growing dissent in your nation means you’re oblivious to other geopolitical realities? You think we forgot about a certain genocide happening? And the fact that u republicans think you’re so smart but either intentionally disregard historical precedents. You know how many groups emerge from subtle propaganda like this. Lmao the entire confederate history was rewritten and taught differently bc of the united daughters of confederacy. Ur just bots who think they’re not
Ok but if that’s really the case then why not have multiple people in the ad so the genes thing is non specific? or stick solely to features that are affected by the jeans? Like “my jeans/genes give me great hips?” no they talked about her blond hair and eye color and had her pose with a GERMAN Shepard
The Germans Shepard was her dog. And hair and eye color are the first thing that comes to mind when most people think about genes because they are very hereditary and you can clearly see how kids inherited them from parents. Hips would be a super strange choice for a hereditary feature even though I’m sure they are hereditary to some extent
My point is that these innuendos were obvious enough that a marketing team/art director/creative writer didn’t miss them, they were deliberately ignored instead of being worked around and now we have an ad with some pretty nasty undertones in an already nasty political climate
all of your physical features are hereditary; hips are absolutely influenced by your genes. I don’t know if it was intentionally malicious to bring up blonde hair and blue eyes, it really just seems like an oversight; but dogwhistles are intentionally hard to pick up— the Trump administration defending that ad definitely gives me a bad feeling.
has there been any food compared to pizza and discriminated against bc pizza is so great?? This is a completely different scenario that relates to nazi ideals, even though it’s probably not that deep the ad was just weird in general. Why not bring in multiple women if the emphasis wasn’t on her specific “jeans”??
THIS!! it toes the line and it could easily cross if they went further in this direction. but this is not inherently eugenics or promoting eugenics. what they should do is release an ad campaign with a bunch of diverse models with the slogan of “they have great jeans.”
Eugenics is specifically choosing traits to pass onto children in some way or another. How is this eugenics, just sounds like a genetics pun to me. It’s not like they are saying there’s something specific that makes her genes good, she’s a reletively healthy and young looking person, that’s the entire joke you read into things too much?
Good genes are genes that complement one another and most people agree present well, it’s not race or gender based. If you want an example of what could be seen as“bad” genes think balding patterns, early graying, bad eyesight, or in some cases, height. I agree fascism is bad, but this is a pun being taken the wrong way, because of the current political climate.
If someone says you have “great genes” it’s means you’re lucky for being naturally pretty/handsome (in that sense the genes are great). The saying was never trying to say that some people having more/less moral worth. It feels like everyone should know what this saying means by now, but people are giving the least charitable interpretation possible
I believe it’s possible that this ad wasn’t created with any malicious intent related to racial discrimination. However, what I can say with certainty is that the marketing team ignored their core audience (teenage and young adult females) and instead focused on appealing to the male gaze🙄
The US is the most free country in the world. Also has the most immigrants which is more than the 4 countries ranked next to the US combined. I don’t understand the ignorant fascism argument when you can actually look at data that shows this is one of the better countries to live in compared to the rest of the world.
No you’re just self conscious or something that an attractive white, blonde female is getting promoted for being…well….attractive and a great fit for a clothing brand. It doesn’t scream “eugenics” or anything like that, it’s literally just an ad stating “Sydney Sweeney has great jeans.” It’s really not that deep. If it bothers you so much, you either need to grow up or grow some thicker skin (or both).
Its called a pun troglodyte. They didn’t say “Sydney has better genes than people wjo dont have blond hair and blue eyes” the pun is she’s widely considered attractive and she’s wearing our jeans buy our jeans. If you think this is anout eugenics yoo just sut at home praying and hoping something happens that you can outrage or virtue signal about cause it is truly not that deep
My little agenda by stating facts and proving you wrong? Alright buddy. Also, this has some relation to Brooke Shields (not really because she was being the controversy surrounding that was her being sexually exploited as a CHILD). Last time I checked, Sydney is 27 so definitely not a child. You’re trying to bring up an argument that is basically pointless here and continuing to ride with it. Not the brightest one I can tell LOL.
Yikyak and Sidechat are the same thing lmao. And you’re probably not but even if you are, I really couldn’t care less. I mean I’m 5’5 so I basically look like a kid even though I’m not haha (and I’m still more mature than you). That’s all you can respond to because I cooked you in your “central argument.”
What the fuck? Then with that logic, you just discredited your entire argument. If you don’t care how she looks, then there’s no reason to bring up “genes” and the play on that. The eugenics argument just got completely tossed out the window because let’s be honest, this wouldn’t be such a big deal if it was a less attractive woman OR even a black woman in general (I’m not saying black women are less attractive than white women, I’m just posing that as an alternative).
Ik it can be hard to put two & two together sometimes ❤️ but the point was her obviously being a pretty sex symbol, romanticizing & “making light” of a very controversial ad. If it was just her being hot and people being mad, then u can attribute it to bitterness or whatever but that’s not the case. Again, ur purposely missing the point to have a lil internet argument so yes, it’s safe for me to assume ur being dense & feeding some sort of complex instead of any sort of actual convo about the ad
the ad campaign promoting eugenicist ideas like genes dictating personality has nothing to do with her attractiveness. it has nothing to do with how she looks. I’m saying I don’t care about her being attractive. I’m not jealous of her; I’m simply listening to the words coming out of her mouth. I never contradicted myself, you just inserted your own completely incorrect interpretation into my words. you’re begging the question in order to win an imaginary argument that isn’t present in my reply.
Well I mean clearly it’s hard to put two and two together for you because I just completely discredited your Brooke Shields argument HAHA. Let me be clear though, it’s has some sexual undertone to it but that doesn’t make it inherently bad. By comparing to Brooke, it has no relation because it’s an adult vs. child. Clearly the latter has severe ethical concerns. If you’re a snowflake though and self-conscious in your own skin, you might have issues with this too (which is incredibly sad).
ALSO, u said in your original post “2/10 white boys” which is clearly a jab. So if you’re arguing against “eugenics” here, doesn’t your message clearly demonstrate eugenic ideas where you are discriminating against white guys and their biologically-set features (hence the 2/10 comment). That seems awfully contradictory to what you’re “fighting against.” This isn’t a one way street for you, does that make sense to you? So nice try with that complex of yours LOL
while you’re right that Brooke Shields was 14 and Sydney Sweeney is an adult, they honestly shouldn’t have given any more life to that ad campaign and just let it fall into irrelevancy. it’s just in poor taste to remake it. it’s not inherently evil the way the Brooke Shields one was, but it’s just… kind of weird to bring it back
It’s not even eugenic tho?? Like you clearly don’t know what that word means. She’s not selecting for specific traits to mate with someone to increase the survivability of specific phenotypes. That’s literally not happening here. Like Sydney has good “genes” (even though that word was never used in the campaign) in the same way that Beyoncé, Naomi Campbell, Halle Berry, etc. are beautiful; in the same way Salma Hayek, Penelope Cruz, Sofia Vergara, etc. are beautiful. It’s not a….
…eugenics or race thing at all. Sydney is beautiful (I’m sure we can agree on that). But so are many other individuals of different genetic compositions. It doesn’t matter that she’s a white, blonde girls with big tits. A black, bald girl with small tits is just as beautiful. By trying to turn this into eugenics and a race argument fuels racial discrimination further in our society. And there’s no need for that. Does that make sense?
Again, ur so stuck on fighting with the air about “owning the jealous ugly wiberals!😹” instead of hearing my specific point- yeah I made that “jab” as a response bc, like u, a lot of comments are just reducing any criticism to “ugly women mad cause she’s hot” instead of the points that the more genuine criticizers are trying to make. point of my og comment was that petty little internet arguments like this, that absolve the main point, are what American Eagle’s PR team is shifting to convo to
The original criticism wasn’t even about eugenics, it’s about what the ad recreates. Once the outrage started, ppl started picking up on other things, like how the tone & person used to convey said message can come off in a lot of other distasteful ways too. Ppl clung onto that bc it can be argued/turned into certain arguments that the internet loves to have. mind u, women are always on the front lines defending her when her “fanboys” start discourses about Sydney being “ugly w no makeup” etc