They really consider their actual scenario, plus it’s written by someone who actually plays MMORPGs. Some of the big questions that come up are things like - How do we govern a nation of post-death, post-resource scarcity people? How do we keep them happy or mentally well when they have no reason to do anything and can’t die?
- How do the NPCs of a game world view players, who to them seem like demigods that only talk to each other and accomplish legendary tasks? How do the governments of existing NPC peoples interact with a newly present society of such adventurers? - What happens to the kids stuck online without their parents? - What possible game systems could lead to exploitation, especially when nobody you kill actually dies?