It’s also always been a business, and people were getting paid under the table since at least the 60s.
At least these guys have the freedom and power to advocate and fight for themselves.
This is a system that gives power to the players, not “demonic”
This is wrong here’s why
1. College sports make billions while players risk injury that could paralyze at best, or kill at worst
2. NIL lets them earn from their own talent, same why as how the NFL works.
3. They have freedom now, they didn’t before.