
So basically, in 2013, there was scheduling and qualification issues, they were pressured to join a conference and they chose the ACC to keep their status as an academic institution instead of being a “sports school”. In turn their brand got pushed and got better broadcasting rights. Which, fun fact, part of why they dont join a conference in football because they still have a broadcasting contract with NBC from the 70’s so they wouldn’t get those broadcasting benefits for their football games.