
I think he might associating excessive spending with femininity given that in the US, women drive 3/4 of discretionary household spending and are the primary drivers of American consumerism. However, discretionary spending does not equal ego spending. While both men and women ego spend, I also see ego spending as more traditionally associated with masculinity (or mid-life crisis).
I guess I see men choosing to buy cheap cars as an extension of men choosing not to wear makeup, which is essentially an element of female culture. it’s a kind of utilitarianism I respect because it signifies that you truly don’t have any concern for what others think of you. I think that’s a positive element of masculinity. again, just my opinion.
But that just makes it a trait that is optional for men but socially enforced for women by both men and women. The issue is that in some ways, men have the luxury of choice in certain social scenarios that is not extended to women. That doesn’t make it an inherently feminine trait though (especially given the number of male flexors online, and how much male attention flex culture still gets).
I don’t pay attention to them either, but in terms of arguing about the “masculinity” or “femininity” of flex culture, it is still relevant. That being said, I personally don’t think purchasing expensive stuff is an inherently gendered trait beyond the “pink tax” and the fact that women are required by society to spend money on certain aspects of their life to keep up appearances (both figuratively and literally).