well to start, we barely saw the jeans in the ad. we really only saw her and what society views as the standard for beauty (blonde hair, blue eyes, etc). she talks about how these are the types of things that are inherited from your parents. all of that plus “sydney sweeney has good jeans” was odd.
Multiple layers as to why this ad was absolutely disgusting. For beginners it’s actually hard to accidentally promote eugenics everything here was on purpose. The ad script says “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color” while zooming in on her blue eyes and having her say “my genes are blue.” The good genes they’re referring to. 2, this was supposedly supposed to be for domestic violence awareness
As somebody who studies the history of eugenics for a living: yes, saying her genes are good implies the existence of bad genes, and yes, talking about genetic inheritance and how hers are good is eugenic language. I don’t think the people who made the ad necessarily realized they were promoting eugenics, but I think that in and of itself is a testament to how normalized eugenic language and modes of thought are in our culture.
how suggestively zipping up your pants is supporting domestic violence? Nobody knows. 3 it’s paying homage to an old shoot where the producers were sexualizing a minor. A minor that had been posed at 10 years old and very obviously used as a pedophilic pawn through her young career. just gross through and through