Girl Talk on Yik Yak | What’s up with companies using celebrities with male audiences to promote female products (I’m looking at you Elf and American Eagle).

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What’s up with companies using celebrities with male audiences to promote female products (I’m looking at you Elf and American Eagle).

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Anonymous 5w

They don't care about selling the actual product; it's about selling an ideal (bonus points if the ensuing controversy gets them more press attention and more money). With the American eagle ad, they were selling eugenics with Sidney Sweeney giving it a "sexy" update

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Anonymous 5w

Right?!? And I don’t think it’s difficult to pander towards female audiences and the badly miss every time

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Anonymous 5w

To not sell a product ig

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