to explain, I saw a van for a window company where “woman owned” was bigger than the actual company logo. like just being a woman isn’t gonna cut it to gain my trust bc women, like all people, can be stupid and bad at their job
hot take of the day: if your MAIN advertisements for your business focus on the identity of the owner (woman owned POC owned etc) im assuming ur business sucks bc wdym you can’t say anything good about your reviews or product??? that matters more