Yeah things like justice, Claire’s, etc are gone now. A lot of tween shows don’t exist anymore. They now wanna act like college girls they see on tiktok now. It’s not “cool now” to look 13 at 13 yrs old. I went to the mall last week and they had bags full of Sephora and Aritzia like huh
to elaborate. a lot of yall are very materialist and social media especially is a place to show off how materialist you are and that is just not a good way to live your life but it also looks very glamorous to young girls who look up to older girls and now have way more access than ever before to see what older girls are actually doing and how they act and dress etc and so they don’t care if it’s $40 that means nothing to them. it’s playing dress up
They are literally erasing young girls from their marketing so they can prey on them early on. We used to have Justice where we could find everything of our dreams including makeup. Doll companies have also shifted their marketing to adult collectors rather than who it’s supposed to be, young girls. There’s also the fact that this generation of tweens doesn’t even have music marketed towards them (all of the Disney girls) Like, why is a 12 year old participating in Brat Summer??????
they probably don’t want the liability. all these companies main motivation is profit and to them it’s less risky and more profitable to let parents buy their kid a $30 eyeshadow pallet than to develop and sell a $5 one they won’t want because they know that’s not what everyone else is using