
Yeah things like justice, Claire’s, etc are gone now. A lot of tween shows don’t exist anymore. They now wanna act like college girls they see on tiktok now. It’s not “cool now” to look 13 at 13 yrs old. I went to the mall last week and they had bags full of Sephora and Aritzia like huh
They are literally erasing young girls from their marketing so they can prey on them early on. We used to have Justice where we could find everything of our dreams including makeup. Doll companies have also shifted their marketing to adult collectors rather than who it’s supposed to be, young girls. There’s also the fact that this generation of tweens doesn’t even have music marketed towards them (all of the Disney girls) Like, why is a 12 year old participating in Brat Summer??????