I agree. It’s a marketing strategy/ psychological thing to try to get people to think that since the packaging is crazy then it’s going to make their performance crazy too. And I’m not even going to lie to you, I was interested in alani bc I thought it was cute at first. It’s kind of like clothes. If you dress in something you like then you feel good. If you have a cool pre container then you feel cool using it.
i wrote a paper recently on ordinary caffine vs pre workout. there was a pretty important study that compared the 1RM compound lifts of pre-trained males on either pre-workout or just like a energy drink/coffee, and it made literally NO difference in their performance. the only reason i continue to get pre is for the beta alanine that gives that paresthetic feeling. if i sit w that i will freak out, its a good motivator