Hot Takes on Yik Yak | A lot of viral memes and trends are probably engineered by companies. There are a few that I'm sure of like vsco girls, group 7, and the duolingo owl, but it's probably more than anyone realizes. It's good marketing and it's not even that hard to do.

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A lot of viral memes and trends are probably engineered by companies. There are a few that I'm sure of like vsco girls, group 7, and the duolingo owl, but it's probably more than anyone realizes. It's good marketing and it's not even that hard to do.

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