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LGBTQIA+ 2w
Subaru gets made fun of for its lesbian drivers, BUT theres a reason there’s so many. In the 90s, gay dollars were considered less than, ppl didn’t wanna sell cars to gay ppl, Subaru saw this untouched market and welcomed the community with open arms
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upvote 625 downvote
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Anonymous 2w

IIRC they did a market test and found out that just for some unexplained reason they had a higher lesbian purchasing rate than any other company and decided to capitalize on it hard to big success

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upvote 121 downvote
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Anonymous 2w

My parents picked out my Subaru after my car accident and they still don’t know I’m gay

upvote 35 downvote
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Anonymous 2w

I mean Subaru originally targeted independent women so checks out

upvote 32 downvote
💞
Anonymous 2w

Lowkey they also just make really solid vehicles, I have yet to see a Subaru serve me or a friend of mine wrong

upvote 16 downvote
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Anonymous 2w

i always thought it was silly that “this particular demographic likes you!” was supposed to be some kind of insult, though

upvote 10 downvote
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Anonymous 2w

it’s because in the 70s-90s they were the second safest to volvo, who had a public image crisis from some questionable ad campaigns. women tend to prioritize safety higher than men.

upvote 9 downvote
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Anonymous 2w

my 2001 subaru is a shit box but god damn has that thing held on a long time 😭 i have to floor it to accelerate to 40, but it gets me from A to B and i love her for it

upvote 7 downvote
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Anonymous replying to -> #1 2w

This has to be my favorite lmao, less blatant but way funnier

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upvote 105 downvote
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Anonymous replying to -> #1 2w

Yeah, they had four big customer bases and then they did that market test that you’re talking about and found that they had a large lesbian customer base, but the reason why they had said customer base was because the other companies did not want to sell to members of the LGBT community

upvote 61 downvote
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Anonymous replying to -> #1 2w

I liked the Xena lover when they did

upvote 30 downvote
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Anonymous replying to -> OP 2w

I didn’t know that was the reason why! Interesting. Would you be able to source where that info comes from? I was always under the impression the customer study had happened first

upvote 14 downvote
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Anonymous replying to -> #1 2w

Wdym less blantant this is gayer

upvote 9 downvote
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Anonymous replying to -> #2 2w

Real 😭

upvote 12 downvote
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Anonymous replying to -> #7 2w

I was born in 2001😳

upvote 5 downvote
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Anonymous replying to -> #8 2w

Not when profit is concerned lol

upvote 6 downvote