
Hot take, I wish there was more product placement in media so that we could get projects funded easier. Imagine all you need to make your movie you’ve dreamed of is to just have a bunch of products in the background. Compared to taking out a giant loan you are buried in, and your film is now creatively compromised by investors/producers. Plus safer bets on films means more experimentation. Get most of it paid by product placement, and studios would be fine letting it be weird/wacky/unique
Too many product placements like that gets nauseatingly bad. They actually have studies on this and do tests on “how much product placement is too much”. 40-46 product placement is the max before the audience starts to get pissed. So the standard we have right now is the max for pleasure and monetary value
Phone without a case where you can see apple logo. You don’t notice the difference. Case of pepsi in the background of a party scene. You don’t notice it. Even this example is not bad in the slightest. It is a gadget meant to look like an every day object. Makes sense why it looks like an every day object you would recongnize. It then holds dinosaur embryo so seeing the can is shorthand for where the embryo are at and how no one will find them because it just looks like a normal product.