NHL on Yik Yak | People don’t seem to understand that big/small market doesn’t refer to the literal size of the market but the size of the brand. Like yes Dallas is a massive media market but in the hockey world the Stars are a small brand

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People don’t seem to understand that big/small market doesn’t refer to the literal size of the market but the size of the brand. Like yes Dallas is a massive media market but in the hockey world the Stars are a small brand

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