it’s not out of the question that the marketing team was just going off the old cliche “I have good genes” when you’re hot, and it rhymes with jeans. That joke ain’t new. It’s getting a little close to conspiracy theory territory that Donald trump is controlling all the media…..including a teen clothing brand ad. Like yes, it’s in poor taste given everything, but I don’t think it was purposefully calculated to be pro eugenics.