i think platinum blonde is way too much maintenance. you have to get it touched up every 4 weeks at least. if you let it grow out too much past 4 weeks, there will be an uneven ring around your scalp when you try to touch it up. not to mention, if you want it to look and feel good after all the bleach, it’s best to use nicer shampoos made for bleached hair. and it’s all so so expensive. like so expensive.