Maybe YOU didn’t understand eugenics or how it could relate to this. Do you remember when H&M got in trouble for putting a black model in shirt saying “coolest monkey in the jungle” My point is that the point of a dog whistle is to be as deniable as possible. Maybe it wasn’t the intention, but it’s hard not to side eye it.
Okay, but you have to look at the presentation: an advertisement that was basically copying Brooke Shields’s Calvin Klein ads from when she was 15 (which were pretty gross) is a rough start. Then you have a white woman with blue eyes and blonde hair talking about how genes determine characteristics, she lists off hair color, eye color, and personality; the ad then concludes that Sydney Sweeney has great “jeans.” People calling this out for being a dogwhistle are not entirely irrational.
Yes, it’s wordplay; that being said, it is double entendre. It’s a white woman with blue eyes and blond hair talking about genetics, and then the ad says she has great jeans. Genes, jeans… it’s not subtle, and especially when the ad talks about how genes impact eye and hair color, it implies that Sweeney’s genes of blond hair and blue eyes are “great genes.”
Most companies tend to be pretty “progressive” on these things sense that’s who goes to work in advertising. But honestly there’s just no reason to think this has anything to do with Eugenics. Saying a good looking person has “good genes” is a common turn of phrase at least where I’m from.
it’s not really mental gymnastics here. discussing things that can be interpreted as white nationalist dog whistles does not mean that people aren’t actually doing anything meaningful. I’d argue that analyzing and pointing out media like this is something productive and meaningful.
Media, and the interpretation of media, does not exist in a vacuum. Even if this wasn’t the intent, how did nobody stop to think about the blatant issue of a white woman with blond hair and blue eyes talking about how great her genes are? All media is carefully constructed, and specific choices are made by its producers. It’s important to analyze those choices, and again, how did nobody stop to think about something that’s obvious to a lot of people if it wasn’t intentional?
They could also have chosen Sydney Sweeney for the campaign because she is extremely well known for being pretty. The producers probably thought people would connect “good genes” with her reputation not with her race. Especially sense saying pretty people have good genes is a common thing to say, whereas the eugenics angle is a leap of faith
If you’re thinking that a company owned by a Jewish man is using eugenics in their commercial rather than just using one of the biggest celebrities right now that happens to have blonde hair and blue eyes and saying they have good genes/jeans (a pun) then you’re trying too hard to make this negative. And let’s be real, her hair and eye color are not what got her into that advertisement.
I like how you completely deflected my argument and tried predicting what I think. No but thinking that a Jewish owned company is going to be using the blonde hair blue eyes eugenics move when that’s the exact movement that eradicated millions of Jews is such a historically blind and flawed take. How about you pick up a history book? This is coming from pretty basic history