That's a good question. Bs brand refresh reasons. They are looking at stagnant sales numbers and thinking that they need to reinvent themselves a bit. It's the kind pf thing corporate boards and marketers do. I think the whole point is that it'a nostalgic and homey and they have cute kitschy tchotchkes and shit on the walls. I'm not sure what they're trying to be by changing that. The food is not going to distinguish them.

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They couldn’t afford being separate but equal nowadays

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