
this may come as a shock to you but you and the online fandom are not their only target audience. people who want to buy this stuff are not checking what is posted by them every two minutes, the countdown gives more ppl time to see it if they are at work or school and arenât online at all times
i fear the target audience quite literally is the online fandomâŚ.. thatâs why they tweeted about it FOUR TIMES telling people to check the website hourly. if anything what you said agrees with my point because people arenât on their phones constantly, they donât need 4 tweets leading up to the drop. one has always been more than enough.