Michelin does travel guides because back in the day it was not uncommon to stop for several hours during a grand tour to get your car serviced, tires changed, etc. Michelin made the guide to recommend where to eat and stay while your car was being worked on. Guinness does world records because people buy the books, but nobody in competitive events takes Guinness remotely seriously.

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Bro gained consciousness in the big 26

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guinness started it as part ad campaign and part to settle arguments that happened in bars. michelin bc it was part of a travel guide full of maps, hotels, and restaurant recs to encourage driving more

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