I think I understand now. It’s a larger anger at corporations moving away from nostalgic iconic themes and moving to corporate slop. Like it’s not just the sign, it’s the removal of any key features and monotonous design. They’re changing the inside to white Pinterest worthy decor. It’s like how McDonald’s and Taco Bell are no longer the colorful interesting buildings they once were, and are just brown and grey boxes. It’s not the sign, it’s the movement away from the past. Bad change = woke